Brand Architecture . Rebranding . Brand Engagement
. Social Media

Food & Beverage

Bluefield, a Mediterranean burger concept originating in Greece, made its way through New York and eventually landed in Bahrain, required a brand uplift that screamed clean, fresh and quality. Inspiration for the brand uplift stemmed from the blue colors often associated with the Mediterranean. Another source of inspiration was the commitment and priority placed on serving quality meat.

Quby extracted the original brand concept while remaining true to the brand’s origins, Greece. Incorporating a stamp allowed the design to maintain certain initial elements, while cleaning up the look. The combination of chalk, a stamp and rustic textures give the brand a modern and sophisticated feel that appeals to locals, expats, families and singles alike.